enricosf ~/work/chjs %
Pick brand, product or code to check out that branch. Pick main to see everything.

7d2e9a1 · merge feat/chjs · 2021

CHJS

A new name, identity and website for the Center for Healing and Justice through Sport, formerly We Coach.

role
brand, UX/UI
at
Ghost Note
on
brandproduct
since
2021
chjs.org ↗
The CHJS homepage: “Nothing heals like sport.”, with a mint band of the wordmark taped across a team photo
fig. 1The homepage: the belief first, with a band of the wordmark taped across the photo.

git log --graph main..feat/chjs5 commits

+brand · 4f1b8c2

From We Coach to CHJS

A new name for a national think tank on sport, trauma and healing, and a wordmark with five submarks: two lockups, a monogram and two seals.

The CHJS wordmark, then its submarks: a stacked and a horizontal lockup, a monogram, a globe seal and a crossed seal

+brand · a03e7d5

Sport will heal the world

The launch posters carry the line, with the wordmark wrapped into a ball.

A black poster: “Sport will heal the world. And we’re here to get it done.” in violet, under the wordmark wrapped into a ball
A white poster: a coach high-fiving a young player, between mint and violet bands of the wordmark

+brand · 6c9f2b0

Worn like kit

The wordmark runs down flagpoles and sleeves like the name on a jersey.

A CHJS flag against the sky: “Sport has the ability to help young people heal from trauma and build resilience.”
A white CHJS hoodie, the wordmark running down one sleeve and wrapped over the shoulder

+product · e8d4a17

The website, page by page

The belief, then the work: training, consulting and collective action, the team and the latest, on a mint-to-violet ground.

The CHJS website’s pages laid out at an angle, on a mint-to-violet ground

+product · 91b6c3e

Everything new, in one place

News, resources, events, videos and podcasts share one archive, filtered by topic and by audience.

chjs.org/news ↗
The Latest: news, resources and videos in one archive, with filters for category and audience and a search

merge feat/chjs into main · 7d2e9a1 · 2021

marks: the wordmark and five submarks
6
kinds of story in one archive
8
more engagement after the relaunch
↑
live at chjs.org ↗
drag the mark to turn it